How low can you go?

Getting gas is a mundane task that people don’t think much about. But when you can save money on each fill-up, that’s when the gears really start turning, both figuratively and literally.

Phillips 66, 76, and Conoco, a tribrand with a problem to solve: How do we get people to download our app when every other gas station has one too?

My partner and I came up with a solution that highlights something unique about the Fuel Forward™ App: the ability to stack promos. The more you stack, the more you save. We brought this idea to life by showing people literally getting lower, demonstrating how low they can go on their gas price when they stack those savings.