LEVI’S: You Are What You Add

The challenge was to promote Levi’s Tailor Shop by bringing customers into the store and adding their own personal flare to their favorite pieces of denim. Our insight is that music is part of Levi’s DNA. By showing musical legends Freddie Mercury, Selena Quintanilla-Pérez and Jimi Hendrix’s jackets, we are showing how their pieces would have looked. Levi’s is a progressive brand, we selected by these legends to represent diversity, feminism, LGBQT and peace.

Awards & Merits/Bronze One Club Creative Bootcamp/Silver SF ADDY’s, 2019 Academy of Art Spring Show Shortlist