Intel: A WORLD YOU DEFINE

Computer chips: tiny, shiny little bits that often end in the letters “-ode.” When they come together, they create electronic circuits that power computers, helping you look at this page. (So, I’d personally like to thank computer chips everywhere for that.)

Intel was launching its new 13th Gen Intel Core Processors. I was part of the social team that developed a comprehensive social campaign of over 200 pieces, including cutdowns for paid, organic, digital OOH, and more. With all chips looking the same, it’s what’s inside that counts. So, we took a deep dive into a tesseract-shaped world where anyone can be anything.